Category Archives: Copy

Rachel's generic

Celebrating the heart of the home.

The challenge To create a digital eCRM campaign and new brand website that builds on and refreshes the Rachel’s ‘Moments’ strategy positioning it as a lifestyle brand. The tone Rachel’s is a much-loved brand with an equally lovely story. It talks to 30+ upmarket, affluent […]


Copy that keeps kids coming back for more.

The challenge Coke Zone is a digital loyalty platform where Coke drinkers can enter points collected from cans and bottles to claim rewards and enter prize draws. We need to make sure Coca-Cola drinkers stay faithful. The solution We developed interactive website content and engaging […]


Corporate stationery that’s anything but dull.

The challenge Metro wanted revamp their stationery to reflect their unique, urban and quirky tone. The solution We created an urban alphabet, unique to Metro. This involved going out on to the streets and finding and creating our own ‘letters’ out of what was already […]

Screen shot 2014-08-02 at 23.25.42

Top Secret’ pitch-winning work.

The challenge As L’Oreal’s digital agency, we were tasked to create a campaign to launch skincare brand Vichy’s new product, LiftActiv Serum 10 Eyes & Lashes. The solution The trend for gaming among women is growing fast, so our pitch-winning idea was The Secret of […]

Voda logo2

Creating a buzz at Christmas.

The challenge To create a scalable creative concept to support Vodafone’s Christmas campaign within their retail space over the gifting period that utilises their brand assets and imagery. The copy Sticking to Vodafone’s helpful, clear, energetic and consistent tone of voice with all messages coming […]


Understanding how women think.

Radio Campaign – Click to listen Compliments > Direction > You and Him > The challenge Psychologies is the UK’s first magazine aimed at busy, multi-faceted women with an interest in their inner wellbeing. It appeals to women’s curious side, focusing more on how they […]


Brand positioning. Building loyalty. Engaging interest.

Hyundai Thinking Microsite The challenge To extend the ‘New Thinking, New Possibilities’ TV campaign and bring the questioning nature of the Hyundai brand to life in a relevant way to prospective owners. The solution Visitors were taken on a journey through three of Hyundai’s success […]

Family Investments home

Family Investments
Getting them off to a flying start.

The challenge To launch Junior ISA from Family Investments, one of the country’s leading specialists in savings and investments for children. The Junior ISA is specifically aimed at parents with newborn babies and those with kids aged 10-13, all of who missed out on the […]


Bringing news to life.

The challenge The launch of 250,000 extra Metros being distributed throughout the UK was breaking news for Metro’s trade audience. Our challenge was to communicate this to them in the most engaging way using Metro’s unique, quirky and urban tone. The solution The solution was […]


Capturing the Power of Dreams.

After Sales Dealer Postcards The challenge To convince lapsed Honda customers that a Honda dealership is the best place to get their car serviced. The solution A set of postcards reminding customers of the benefits of regular Honda servicing and encouraging them to book an […]


It’s time to talk turkey and other inspiring challenges.

The challenge To create a desktop calendar for Metro’s media agencies that captivates Metro’s quirky, urban tone and keeps Metro front of mind. The solution As Metro is distributed between 7am and 10am every weekday, we based our calendar on things best done in the […]