Category Archives: Digital

Rachel's generic

Celebrating the heart of the home.

The challenge To create a digital eCRM campaign and new brand website that builds on and refreshes the Rachel’s ‘Moments’ strategy positioning it as a lifestyle brand. The tone Rachel’s is a much-loved brand with an equally lovely story. It talks to 30+ upmarket, affluent […]


Copy that keeps kids coming back for more.

The challenge Coke Zone is a digital loyalty platform where Coke drinkers can enter points collected from cans and bottles to claim rewards and enter prize draws. We need to make sure Coca-Cola drinkers stay faithful. The solution We developed interactive website content and engaging […]

Heinz Baby logo

Heinz Baby
Introducing new mums to the world of weaning.

The challenge To refresh the Heinz Baby CRM comms using the new look and feel of the product packaging. The tone There were two challenges when it came to copy. One, the copy (and concept) had to help shift consumer perceptions of the Heinz Baby […]

Screen shot 2014-08-02 at 23.25.42

Top Secret’ pitch-winning work.

The challenge As L’Oreal’s digital agency, we were tasked to create a campaign to launch skincare brand Vichy’s new product, LiftActiv Serum 10 Eyes & Lashes. The solution The trend for gaming among women is growing fast, so our pitch-winning idea was The Secret of […]


Brand positioning. Building loyalty. Engaging interest.

Hyundai Thinking Microsite The challenge To extend the ‘New Thinking, New Possibilities’ TV campaign and bring the questioning nature of the Hyundai brand to life in a relevant way to prospective owners. The solution Visitors were taken on a journey through three of Hyundai’s success […]


Inspiring people to act.

The challenge To get people to recycle their Metros without preaching. The solution We thought the best way to do this was with an idea that inspired people to act, rather than telling them to. A national campaign ran in the 16 UK cities where […]

Family Investments home

Family Investments
Getting them off to a flying start.

The challenge To launch Junior ISA from Family Investments, one of the country’s leading specialists in savings and investments for children. The Junior ISA is specifically aimed at parents with newborn babies and those with kids aged 10-13, all of who missed out on the […]


Rounding up loyalty online.

The challenge To create a new brand loyalty programme for the ‘free-range butter company’ who’s cows graze in pastures and aren’t kept in sheds. The solution Oh no, the cows have roamed further than usual! Customers were encouraged to ’round them up’ by collecting codes […]


Christmas campaign and ISP award winner.

The challenge To create a campaign with the core Coke Christmas proposition of the ‘gift’ of giving happiness and to increase consumption over the festive period. We needed to engage mums and teens alike through an eight-week programme, giving them the chance to redeem and […]

Air Asia

Bringing a taste of the exotic to London.

Broadgate 2010 The challenge To tell as many people as possible, they can now get long haul flights at short haul prices to a large number of Far East destinations. The solution We brought the essence of Asia and Australia to the UK and gave […]


Brand interaction over promotional reward.

The challenge To bring VCCP’s ‘Thank you cows’ commercial to life online. The solution Meet Mary, a Müller cow – we gave mums and families an opportunity to thank Mary for all the natural dairy goodness that goes into their Müller yoghurts. And gave them […]