Category Archives: Direct mail

Heinz Baby logo

Heinz Baby
Introducing new mums to the world of weaning.

The challenge To refresh the Heinz Baby CRM comms using the new look and feel of the product packaging. The tone There were two challenges when it came to copy. One, the copy (and concept) had to help shift consumer perceptions of the Heinz Baby […]

Hyundai

Hyundai
Brand positioning. Building loyalty. Engaging interest.

Hyundai Thinking Microsite The challenge To extend the ‘New Thinking, New Possibilities’ TV campaign and bring the questioning nature of the Hyundai brand to life in a relevant way to prospective owners. The solution Visitors were taken on a journey through three of Hyundai’s success […]

Family Investments home

Family Investments
Getting them off to a flying start.

The challenge To launch Junior ISA from Family Investments, one of the country’s leading specialists in savings and investments for children. The Junior ISA is specifically aimed at parents with newborn babies and those with kids aged 10-13, all of who missed out on the […]

Metro

Metro
Bringing news to life.

The challenge The launch of 250,000 extra Metros being distributed throughout the UK was breaking news for Metro’s trade audience. Our challenge was to communicate this to them in the most engaging way using Metro’s unique, quirky and urban tone. The solution The solution was […]

Honda

Honda
Capturing the Power of Dreams.

After Sales Dealer Postcards The challenge To convince lapsed Honda customers that a Honda dealership is the best place to get their car serviced. The solution A set of postcards reminding customers of the benefits of regular Honda servicing and encouraging them to book an […]

Metro

Metro
It’s time to talk turkey and other inspiring challenges.

The challenge To create a desktop calendar for Metro’s media agencies that captivates Metro’s quirky, urban tone and keeps Metro front of mind. The solution As Metro is distributed between 7am and 10am every weekday, we based our calendar on things best done in the […]

Honda

Honda
A car launch with feelings.

The challenge The new Honda Civic 5dr is the most important new model launch for Honda in 2006. It appeals to a new generation of younger, more image-conscious customers, some of who are maybe looking at Honda for the first time. Expanding on the above-the-line […]