Category Archives: Metro

Metro

Metro
Corporate stationery that’s anything but dull.

The challenge Metro wanted revamp their stationery to reflect their unique, urban and quirky tone. The solution We created an urban alphabet, unique to Metro. This involved going out on to the streets and finding and creating our own ‘letters’ out of what was already […]

Metro

Metro
Inspiring people to act.

The challenge To get people to recycle their Metros without preaching. The solution We thought the best way to do this was with an idea that inspired people to act, rather than telling them to. A national campaign ran in the 16 UK cities where […]

Metro

Metro
Bringing news to life.

The challenge The launch of 250,000 extra Metros being distributed throughout the UK was breaking news for Metro’s trade audience. Our challenge was to communicate this to them in the most engaging way using Metro’s unique, quirky and urban tone. The solution The solution was […]

Metro

Metro
It’s time to talk turkey and other inspiring challenges.

The challenge To create a desktop calendar for Metro’s media agencies that captivates Metro’s quirky, urban tone and keeps Metro front of mind. The solution As Metro is distributed between 7am and 10am every weekday, we based our calendar on things best done in the […]