my virtual scrapbook- Making Moma proud May 30, 2014They may be the fall back of all great playground put-downs but isn’t it funny how you’re never too old for a good ‘your mum…’ joke? It’s why I really rate the new campaign … Continue reading →
- Pay attention January 23, 2014And to adapt another phrase, every typo matters. From a consumer’s point of view, a mistake of any sort, design or copy, tells them that the brand talking to them is either unprofessional or just doesn’t care enough about their … Continue reading →
- Pardon the pun December 11, 2013“Happy Punday, people!” Monday, Punday, geddit? How did it make you feel? Did you utter a low proverbial groan that often follows a particularly bad pun or did you applaud it with a wry grin that even though you knew … Continue reading →
- Making Moma proud May 30, 2014
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Rachel’s
Celebrating the heart of the home.
The challenge To create a digital eCRM campaign and new brand website that builds on and refreshes the Rachel’s ‘Moments’ strategy positioning it as a lifestyle brand. The tone Rachel’s is a much-loved brand with an equally lovely story. It talks to 30+ upmarket, affluent […]