The challenge To create a digital eCRM campaign and new brand website that builds on and refreshes the Rachel’s ‘Moments’ strategy positioning it as a lifestyle brand. The tone Rachel’s is a much-loved brand with an equally lovely story. It talks to 30+ upmarket, affluent […]
Rachel’s
Celebrating the heart of the home.
The challenge To create a digital eCRM campaign and new brand website that builds on and refreshes the Rachel’s ‘Moments’ strategy positioning it as a lifestyle brand. The tone Rachel’s is a much-loved brand with an equally lovely story. It talks to 30+ upmarket, affluent […]