my virtual scrapbook- Making Moma proud May 30, 2014They may be the fall back of all great playground put-downs but isn’t it funny how you’re never too old for a good ‘your mum…’ joke? It’s why I really rate the new campaign … Continue reading →
- Pay attention January 23, 2014And to adapt another phrase, every typo matters. From a consumer’s point of view, a mistake of any sort, design or copy, tells them that the brand talking to them is either unprofessional or just doesn’t care enough about their … Continue reading →
- Pardon the pun December 11, 2013“Happy Punday, people!” Monday, Punday, geddit? How did it make you feel? Did you utter a low proverbial groan that often follows a particularly bad pun or did you applaud it with a wry grin that even though you knew … Continue reading →
- Making Moma proud May 30, 2014
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Honda
Capturing the Power of Dreams.
After Sales Dealer Postcards
The challenge
To convince lapsed Honda customers that a Honda dealership is the best place to get their car serviced.
The solution
A set of postcards reminding customers of the benefits of regular Honda servicing and encouraging them to book an appointment with their local dealer.
Looking After Your Jazz DM
The challenge
A mail pack going out to new Jazz owners recommending their Jazz does 12,500 miles between services.
The solution
Using colourful illustrations and a simple question/answer format, we got the information across in a clear and friendly way, while keeping in tone with Jazz’s fun persona. The booklet also promoted the benefits of getting their car serviced at a Honda dealership.
Dealer Launch DM
The challenge
To get customers and prospects to the launch of Springfield Honda Newcastle.
The solution
Out of all the dealership events we do, this was the first one that wasn’t trying to sell any cars, so we told customers so.