Hyundai
Brand positioning. Building loyalty. Engaging interest.

Hyundai Thinking Microsite
The challenge
To extend the ‘New Thinking, New Possibilities’ TV campaign and bring the questioning nature of the Hyundai brand to life in a relevant way to prospective owners.
The solution
Visitors were taken on a journey through three of Hyundai’s success stories. The site demonstrated how the new philosophy allows Hyundai to produce more forward-thinking ideas and solutions. And ultimately, to create a better offering for their customers.

Chamois Mailer
The challenge
To create a targeted direct mail piece for Hyundai owners of 4-5 years, inviting them to find out more about the new i-Series range and to improve their loyalty to the brand.
The solution
We focused on the idea that proud Hyundai owners cherish their cars. Customers received a branded chamois and a brochure showcasing the new range and encouraged them to find out more or request a test drive.

ix35 Launch
The challenge
To launch the ix35, Hyundai’s new type of SUV, in the middle of the worst recession in living memory.
The solution
Taking the ATL proposition – there’s no longer a need to choose between beauty and efficiency – we kept our owners and prospects engaged through a 6-month prelaunch phase using direct mail and digital.
The results
It was the most successful, integrated car launch campaign in Hyundai UK history and is now the bench mark for all future campaigns. Over 600 sales were generated and there’s now a 4-month waiting list.