my virtual scrapbook- Making Moma proud May 30, 2014They may be the fall back of all great playground put-downs but isn’t it funny how you’re never too old for a good ‘your mum…’ joke? It’s why I really rate the new campaign … Continue reading →
- Pay attention January 23, 2014And to adapt another phrase, every typo matters. From a consumer’s point of view, a mistake of any sort, design or copy, tells them that the brand talking to them is either unprofessional or just doesn’t care enough about their … Continue reading →
- Pardon the pun December 11, 2013“Happy Punday, people!” Monday, Punday, geddit? How did it make you feel? Did you utter a low proverbial groan that often follows a particularly bad pun or did you applaud it with a wry grin that even though you knew … Continue reading →
- Making Moma proud May 30, 2014
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Family Investments
Getting them off to a flying start.
The challenge
To launch Junior ISA from Family Investments, one of the country’s leading specialists in savings and investments for children. The Junior ISA is specifically aimed at parents with newborn babies and those with kids aged 10-13, all of who missed out on the Government-funded Child Trust Fund.
The solution
A strong online presence and partnerships with the likes of Bounty, the original parenting club, reminding parents of the benefits of saving for the future and offering Junior ISA as the solution. We know these parents are online savvy and already linked to parenting sites. However, we also know they’re busy so we made sure the messaging was clear and easy to understand.
This national campaign ran as email, banners, DM and press.
The copy
As brand guardian on this refreshingly, not your average stuffy financial brand, this was a great opportunity to grow the new tone of voice we had developed – one that is confident, positive, reassuring, friendly, engaging and easy to understand.
The results