AirAsia
Bringing a taste of the exotic to London.

Broadgate 2010
The challenge
To tell as many people as possible, they can now get long haul flights at short haul prices to a large number of Far East destinations.

The solution
We brought the essence of Asia and Australia to the UK and gave people the chance to sample the exotic destinations they’ve always wanted to visit. We created an instant win mechanic called ‘Check in to win’ – authentic looking boarding passes were distributed which allowed guests to ‘Check in’ on touch screen kiosks.

The results
2,154 ‘Check in to win’ entries at the live event at Broadgate – 120% of target (70% of touch screen entries opted for further communication). Hundreds more ate, drank, wrote, raced and were massaged at the fair. Client was so pleased they re-ran the activity a month later as part of their title sponsorship of the British Moto GP at Silverstone and this year at Westfield Shopping Centre.

Westfield 2011
The challenge
To tell as many people as possible, they can now get long haul flights at short haul prices to a large number of Far East destinations. And in doing so, generate as many ‘likes’ as possible to the AirAsia Facebook page.

The solution
We brought the essence of Asia and Australia to the UK and gave people the chance to sample the exotic destinations they’ve always wanted to visit.

We also created a ‘Wish you were here?’ photo mechanic to generate Facebook ‘likes’. Visitors to the event chose a destination to get their photograph taken infront of, they then visited AirAsia’s Facebook page and enter the unique code they were given at the event. They then had to click ‘like’ to view their photo. By doing so they were also entered into a free prize draw to win flights, plus they had the opportunity to share their photo with their friends.