Brand interaction over promotional reward.

The challenge
To bring VCCP’s ‘Thank you cows’ commercial to life online.

The solution
Meet Mary, a Müller cow – we gave mums and families an opportunity to thank Mary for all the natural dairy goodness that goes into their Müller yoghurts. And gave them the chance to make her cow dream of being a horse come true.

The results
The ‘Thank you cows’ campaign ran across the full range of media channels. Each included a strong CTA firmly based on brand interaction rather than promotional reward, incentive or prize. A rarity in FMCG.

  • 17.8% uplift in sales
  • 800% uplift in site traffic
  • 2% created films
  • 81% opted for further information