Rounding up loyalty online.

The challenge
To create a new brand loyalty programme for the ‘free-range butter company’ who’s cows graze in pastures and aren’t kept in sheds.

The solution
Oh no, the cows have roamed further than usual! Customers were encouraged to ’round them up’ by collecting codes from special Anchor packs and enter them on the website. This way they could grow their ‘herd’ and earn points to redeem against various cow print goodies. This was communicated on pack, through the website and by email.