Metro
Corporate stationery that’s anything but dull.

The challenge
Metro wanted revamp their stationery to reflect their unique, urban and quirky tone.

The solution
We created an urban alphabet, unique to Metro. This involved going out on to the streets and finding and creating our own ‘letters’ out of what was already there, e.g. street signs, pavement cracks and even a banana skin. To complement this, each stationery item told a quirky tale, relevant to its purpose and the Urban Alphabet was used to illustrate the story’s sign off.

The results
Metro loved it and felt we’d really captured the essence of Metro. And interestingly enough, Rock On is their most popular business card.