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← Older: Vichy
Top Secret’ pitch-winning work.
Top Secret’ pitch-winning work.
The challenge
As L’Oreal’s digital agency, we were tasked to create a campaign to launch skincare brand Vichy’s new product, LiftActiv Serum 10 Eyes & …
Newer: Heinz Baby
Introducing new mums to the world of weaning. →
Introducing new mums to the world of weaning. →
The challenge
To refresh the Heinz Baby CRM comms using the new look and feel of the product packaging.
The tone
There were two challenges when …
Metro
Corporate stationery that’s anything but dull.
The challenge
Metro wanted revamp their stationery to reflect their unique, urban and quirky tone.
The solution
We created an urban alphabet, unique to Metro. This involved going out on to the streets and finding and creating our own ‘letters’ out of what was already there, e.g. street signs, pavement cracks and even a banana skin. To complement this, each stationery item told a quirky tale, relevant to its purpose and the Urban Alphabet was used to illustrate the story’s sign off.
The results
Metro loved it and felt we’d really captured the essence of Metro. And interestingly enough, Rock On is their most popular business card.