my virtual scrapbook- Making Moma proud May 30, 2014They may be the fall back of all great playground put-downs but isn’t it funny how you’re never too old for a good ‘your mum…’ joke? It’s why I really rate the new campaign … Continue reading →
- Pay attention January 23, 2014And to adapt another phrase, every typo matters. From a consumer’s point of view, a mistake of any sort, design or copy, tells them that the brand talking to them is either unprofessional or just doesn’t care enough about their … Continue reading →
- Pardon the pun December 11, 2013“Happy Punday, people!” Monday, Punday, geddit? How did it make you feel? Did you utter a low proverbial groan that often follows a particularly bad pun or did you applaud it with a wry grin that even though you knew … Continue reading →
- Making Moma proud May 30, 2014
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Metro
Corporate stationery that’s anything but dull.
The challenge
Metro wanted revamp their stationery to reflect their unique, urban and quirky tone.
The solution
We created an urban alphabet, unique to Metro. This involved going out on to the streets and finding and creating our own ‘letters’ out of what was already there, e.g. street signs, pavement cracks and even a banana skin. To complement this, each stationery item told a quirky tale, relevant to its purpose and the Urban Alphabet was used to illustrate the story’s sign off.
The results
Metro loved it and felt we’d really captured the essence of Metro. And interestingly enough, Rock On is their most popular business card.