my virtual scrapbook- Making Moma proud May 30, 2014They may be the fall back of all great playground put-downs but isn’t it funny how you’re never too old for a good ‘your mum…’ joke? It’s why I really rate the new campaign … Continue reading →
- Pay attention January 23, 2014And to adapt another phrase, every typo matters. From a consumer’s point of view, a mistake of any sort, design or copy, tells them that the brand talking to them is either unprofessional or just doesn’t care enough about their … Continue reading →
- Pardon the pun December 11, 2013“Happy Punday, people!” Monday, Punday, geddit? How did it make you feel? Did you utter a low proverbial groan that often follows a particularly bad pun or did you applaud it with a wry grin that even though you knew … Continue reading →
- Making Moma proud May 30, 2014
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Metro
It’s time to talk turkey and other inspiring challenges.
The challenge
To create a desktop calendar for Metro’s media agencies that captivates Metro’s quirky, urban tone and keeps Metro front of mind.
The solution
As Metro is distributed between 7am and 10am every weekday, we based our calendar on things best done in the mornings. Each month was a recommendation of something best done in the mornings and the reasons why – all of which linked to why they should advertise with Metro.
The results
The calendar was very well received and appeared on many desks throughout 2007.