It’s time to talk turkey and other inspiring challenges.

The challenge
To create a desktop calendar for Metro’s media agencies that captivates Metro’s quirky, urban tone and keeps Metro front of mind.

The solution
As Metro is distributed between 7am and 10am every weekday, we based our calendar on things best done in the mornings. Each month was a recommendation of something best done in the mornings and the reasons why – all of which linked to why they should advertise with Metro.

The results
The calendar was very well received and appeared on many desks throughout 2007.